"Bill understands the elements of a direct response letter that produce results—and he employs them consistently and skillfully.
—Gifford Claiborne, advertising and fundraising consultant

"Wow!! I am impressed."
—Gerald Becker, Chief Product Officer, USS

"Bill Ireland has been a great asset to PartnerFirst as a writer, editor and project manager."
—Mark Comer, CEO PartnerFirst, LLC

"Bill was a delight to work with and I highly recommend him ..."
—Todd Rettberg, author Life's a Pain: Journeying by Faith When Every Step Hurts

"Bill took my thoughts and brought them alive. He captured the heart of my ideas and that heart keeps beating ..."
—John DelGrosso, marriage and family therapist

(Read More Testimonials)


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The Glowing Scroll

Twitter: @billofireland

Bill Ireland Freelance Writer

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Bill Ireland

Although I've been writing most of my life, my professional career started in the early '90s, when I got paid for my first humor column in a local newspaper—$25!

That humor column became a regular thing, and was followed by feature articles for regional and national publications.

Down to Business

I also began writing copy for businesses large and small (web copy, brochures, B2B, B2C, blog posts, email campaigns, sales letters, press releases, white papers, e-books, newsletters, corporate communications, business proposals and reports).

I love promoting great products and services, highlighting their benefits, and persuading people to use them. If I believe in it, I can sell it.


Another special niche for me is writing fundraising appeal packages for nonprofit organizations.

I had already been a writer for several years when I began working with my old friend, fundraising expert Gifford Claiborne.

Giff showed me the elements of a good appeal letter—what works, what doesn't, and the little things that make a big difference. (Example: When writing for missions that serve the poor, remember that donors respond to the word hungry more than homeless. In fact, hungry outpulls homeless by four to one!)

Now I use that specialized skill to write appeal letters for worldwide organizations, local missions, and ad agencies. I've watched their response rates rise, as well as the average gift amounts. That makes it all worthwhile.

Being a Ghost

A few years ago my friend Roger Seymour asked if I'd like to ghostwrite a book with him. I said yes, and was soon immersed in a project that I found surprisingly rewarding. (That book, Why Can't I Get It Right?, is now published and available at Amazon.com.)

I discovered that ghostwriting is not only a vital service that's in demand—but that I had a knack for it. Since then I've ghostwritten or edited several books, which have been published and even won awards. What a blessing!

Real Estate Writing

One of my specialties is real estate writing. I produced a monthly real estate column for a California magazine, and have written numerous articles on real estate topics, as well as a regular real estate blog. In the same vein, I authored a number of training courses for real estate agents that were used for continuing education credit in several states.


I also write songs, poems, essays, screenplays, and notes to my wife.

Beyond my writing work, I enjoy making music in various settings, and leading a weekly house church meeting. I live in southern California with my beautiful wife and favorite editor, Ileana.


The writer at work in his home office (not really)

(About this photo)